Datejar: Mobile App Case Study

A mobile app that helps couples and friends plan fun, creative, and stress-free dates.

Role

UX Designer

Industry

Lifestyle & Social Apps

Duration

3 months

THE PROBLEM

Many people struggle with finding date ideas that are fun, creative, and engaging.

This often leads to:

Monotonous experiences (repeating the same activities).
Decision fatigue (difficulty choosing food, activities, or venues).
Frustration in planning due to scheduling, cost, and a lack of awareness of options nearby.

THE SOLUTION

A Smarter, More Playful Way to Plan Dates

I designed a mobile app that helps couples, friends, and individuals easily discover and agree on date ideas through a swipe-based interface, personalized recommendations, and linked accounts—making planning less stressful, more collaborative, and fun.

THE PROBLEM

Many people struggle with finding date ideas that are fun, creative, and engaging.

This often leads to:

Monotonous experiences (repeating the same activities).
Decision fatigue (difficulty choosing food, activities, or venues).
Frustration in planning due to scheduling, cost, and a lack of awareness of options nearby.

THE SOLUTION

A Smarter, More Playful Way to Plan Dates

Process

RESEARCH & ANALYSIS

SURVEY

80% said coordinating schedules was one of their biggest challenges.

Key Findings

80% said coordinating schedules was one of their biggest challenges.
Other pain points:
- Limited budget.
- Not knowing what’s available nearby.
Sources for date ideas:
- Social media (primary).
- Friends and family recommendations.
Top decision factors:
- Cost & Affordability.
- Time & Effort required.

Insights

People want quick, affordable ideas without the need for endless searching.
A tool that balances budget, availability, and spontaneity would reduce planning stress.

SYNTHESIS

AFFINITY MAP

Decision-making support is crucial to reduce endless back-and-forth.

Other insights:

Affordability and convenience must be prioritized.
Recommendations need to be personalized (not one-size-fits-all).

USER FLOW

PERSONA

To ensure the solution addressed real-world needs, I created two personas and outlined system requirements around their behaviours and pain points.

With both personas in mind, here are key design considerations I wanted to incorporate

Key Design Decisions

Swipe Interface: Low-effort, gamified decision-making for individuals, couples, or groups.
Linked Accounts: Couples and friends can connect, making it easy to plan together.
Smart Recommendations: Suggestions filtered by budget, location, and time available.
Scheduling & Notifications: Keeps everyone in sync without extra messaging.
“Surprise Me” Mode: Adds playfulness and discovery for adventurous users.

IDEATION

BRAINSTORMING

The long-term goal is to increase and maintain connections

Based on survey insights and affinity mapping, I brainstormed possible features that could address users’ frustrations with planning. I focused on solutions that reduce decision fatigue, facilitate coordination, and maintain a sense of fun and spontaneity.